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A Rebrand for Key Cannabis

Who doesn’t love miniworlds?! When doing the art direction and execution for Key Cannabis’s rebrand it all started off with one phase “Unlock your mind.” I didn’t want Key to look like any other brand on the market. I didn’t want to use classic stoner troupes or really any visual language that the majority of cannabis brands rely on. Because let’s face it, if there’s one industry that could use a rebrand in general, it’s cannabis.

This industry is steeped in cliches and stigma and I wanted to rise above it to create something beautiful and thought-provoking. Like slipping into a new book. I am so proud of this work and I invite you to step into my miniworlds. I hope you find it relaxing, and whimsical. Just like if you tried the product.

Key Cannabis
Key Cannabis
Key Cannabis
Key Cannabis
Key Cannabis
Key Cannabis

The First Campaign I Shot on Film

Key Cannabis is always a fun brand to shoot for. They gave me the great opportunity and creative freedom to bring their newest SKU to life “Get Funkey”. I pitched them on a lifestyle and product photography campaign steeped in disco and funk, with some retro love thrown in. On the lifestyle portion of the photo shoot they let me go with my gut and my gut told me this had to be shot on film.
Using my Hasselblad 500cm and stacking some old-school prismatic spray and softening filters this campaign got groovier than I could have imagined.  Please enjoy!

Key Cannabis “Get Funkey” Campaign
Key Cannabis
Key Cannabis Get Funkey
Key Cannabis Get Funkey
Key Cannabis Get Funkey

The Photographic Adventures of Bat Dog!

I’ve been having a lot of fun making these images. Who doesn’t love cute dog costumes? I made a YouTube video to go along with it. The first one was so successful I figured might as well keep this momentum going! Check out the video for the behind the scenes of making these images come to life.

https://youtu.be/YyDlme06TSY

My First YouTube Episode!

I’m excited to present my first YouTube Video! In it I explore the old with the new(ish) in photography. It just goes to show you that despite the fact that new things in photography are being introduced all the time, it doesn’t necessarily mean that you need it to accomplish a shot.

I had so much fun making this video, it was really refreshing to express myself through a different medium. It also gave me some new found respect for a lot of Youtubers. Talking to a camera is tough. So far the reaction from people has been overwhelming positive. I’m already starting to write new episodes and concepts and I’m pumped to share with you in the future!


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