I’m passionate about helping brands get off the ground and put their best foot forward. When Jenny from Danu Essentials reached out to me I was very excited I got to help build the visual component of her brand with her. After talking about the product we decided the best way to show it off was to feature the ingredients that were inside. I can say that the studio smelled wonderful the whole time I was shooting. It was like working and having an aromatherapy session at the same time, definitely one of the most pleasurable experiences I’ve had while shooting stylized ecom images. I can’t wait for our next shoot coming in July!

Shooting for O’neill Wine has been great, they have so many different brands with different personalities you can never get bored. In this last shoot I focused on “Brandy Lab” a retro-futuristic brand steeped in heritage and distilled with love. The still they use to make the brandy was once used to create Jet Fuel back in World War 2 and it’s a copper piece of Art that scales up to three stories in their facility. Getting to talk with the brandy maker and seeing the processes they go through to make this truly unique spirit was a treat. I’m always such a nerd for the “how’s it made” podcasts and youtube shows. I can’t wait to see what brand I get to shoot for O’neill next.

I’ve been shooting a lot more alcohol and beverage brands lately and it’s been a really positive experience. It seems I’ve stumbled into a great niche, where my technical product photography knowledge and my fun lifestyle imagery can be perfectly married into one category. Needless to say, I’ve been loving all the shoots.

This most recent campaign I shot for Day Owl Rose. Their direction was classy and moody with hints of sunshine throughout. I really liked the direction and I think the shots turned out great as well!

Who doesn’t love miniworlds?! When doing the art direction and execution for Key Cannabis’s rebrand it all started off with one phase “Unlock your mind.” I didn’t want Key to look like any other brand on the market. I didn’t want to use classic stoner troupes or really any visual language that the majority of cannabis brands rely on. Because let’s face it, if there’s one industry that could use a rebrand in general, it’s cannabis.

This industry is steeped in cliches and stigma and I wanted to rise above it to create something beautiful and thought-provoking. Like slipping into a new book. I am so proud of this work and I invite you to step into my miniworlds. I hope you find it relaxing, and whimsical. Just like if you tried the product.